Mercedes Bringing An A-Class Sedan To The U.S., But Will It Sell?

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For decades we’ve been told that Americans just won’t pay for premium luxury in compact sedans like the Europeans frequently do. In recent years we’ve seen BMW’s 2 Series and Audi’s A3 sell in decent enough numbers to buck that tradition, but nothing smaller (or less expensive) than the CLA-Class has been available from the three-pointed star.

Back in June we’d heard reports that Benz would be bringing the A-Class sedan to the U.S. At that time, Mercedes declined to comment on the prospect, but thanks to this report from Automotive News, we’ve now got confirmation that Mercedes is making the small luxury sedan happen in the U.S..

Mercedes global brand chief Britta Seeger says, “We truly believe that now with the body style we have the right answer for the market. It’s a very attractive car for younger people, but not only for younger people — it can have a broad audience because it’s a nice entrance into the Mercedes-Benz family.”

Until now, the A-Class has always been a hatchback, and a mainstay of the European market. For the new generation, Mercedes has opted to build a sedan version of the car for key markets like China and the U.S.

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Last modified: December 17, 2017